Scaling a Business - Focus on a Niche and recruit the right people

Scott explains how Venn Technology evolved into a focused integration company that helps businesses automate data flow across their critical applications. He breaks down why a niche is powerful, how great consultants win through the questions they ask, and why culture and core values dictate long-term success.

He also opens up about real challenges—shiny-object distractions, hiring missteps, and the sunk-cost trap—and how he learned to say “no” more often so he could say “yes” to the right opportunities. Scott wraps up by sharing his thoughts on investing, scaling wisely, and expanding into new technology ecosystems.

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